There are two ways to do SEO—(1) the good, wholesome, and fair way, and (2) the bad, naughty, and downright conning way. Others even subscribe to techniques that are in between or what they call ‘the gray side.’ If you are serious about long-term success, then you should always stand firm in using just white hat methods. Doing SEO the right way can give you lasting benefits instead of the short-lived success that black hat SEO offers.
Sometimes, however, it can be tricky to spot black hat SEO but professional companies like Innonline Solution can help you in spotting these issues. Some website owners are not even aware that they are using them. Whether deliberately or unknowingly used, one thing is for sure—black hat SEO can have detrimental effects on your website's rankings and should be avoided at all costs. Here are some common SEO techniques to watch out for when optimizing your website:
1. To add unrelated, irrelevant keywords to your copy to get extra page hits and doing so deliberately, such as inserting celebrity names in between sentences. Not only does this diminish the quality of your website copy, it will also annoy visitors who are actually searching for information on your "inserted" or "borrowed" key term.
2. Keyword stuffing or repeating keywords to the extent that your copy looks and reads like gibberish. This is also a common black hat practice. Search engines do put points for keyword density, but they now have better systems and algorithms that detect these kinds of manipulation, so it is best to keep your copy clean and with well-written, sensible sentences that use key terms sparingly.
3. Hidden texts and links—such as those that are the same color as your website background or are written in tiny, illegible text fonts. This is another form of search engine manipulation you should avoid. Content should always be intended for consumption.
Sometimes, however, it can be tricky to spot black hat SEO but professional companies like Innonline Solution can help you in spotting these issues. Some website owners are not even aware that they are using them. Whether deliberately or unknowingly used, one thing is for sure—black hat SEO can have detrimental effects on your website's rankings and should be avoided at all costs. Here are some common SEO techniques to watch out for when optimizing your website:
1. To add unrelated, irrelevant keywords to your copy to get extra page hits and doing so deliberately, such as inserting celebrity names in between sentences. Not only does this diminish the quality of your website copy, it will also annoy visitors who are actually searching for information on your "inserted" or "borrowed" key term.
2. Keyword stuffing or repeating keywords to the extent that your copy looks and reads like gibberish. This is also a common black hat practice. Search engines do put points for keyword density, but they now have better systems and algorithms that detect these kinds of manipulation, so it is best to keep your copy clean and with well-written, sensible sentences that use key terms sparingly.
3. Hidden texts and links—such as those that are the same color as your website background or are written in tiny, illegible text fonts. This is another form of search engine manipulation you should avoid. Content should always be intended for consumption.